jody coyote jewelry wholesale Is the Internet celebrity economy?

fashion jewelry wholesale bulk Recently, with the emergence of a large number of Internet celebrities, the commercial chain and profit model surrounding the Internet celebrities have also surfaced, and they are also known as the "Internet celebrity economy." "Fans of quantitatives, powerful topics, capital recognition business monetization ability, increasingly extended industrial chain ..." Internet celebrity economy "has become an important social phenomenon in the era of mobile Internet, but for economic development and social and cultural ecology Is it a beautiful bubble or the future direction?
Actually, whether it is domestic or abroad, the Internet celebrity represented by PAPI sauce is not new. In China, the Internet as early as 10 years ago on the Internet 10 years ago, the Internet 10 years ago. In the forum era, Sister Furong became famous with the help of the pushing hands. Since then, Weibo Da V is surging in the media era. The more Internet celebrities appear in front of the public, the industrial chain surrounding the Internet celebrity is also dazzling: "Internet Red Incubation Company" and "Internet Red Training Course" came into being. The powerful team, online celebrity endorsement products, Taobao stores operated by Internet celebrities have also increased greatly ...
"In the end, Internet celebrities are celebrities who are active in the online world from the media era. Their appearance has changed our era The "star -making mechanism" has reduced the threshold for fame. "A media researcher said that in the past, the growth of a star requires a mature brokerage company or team to build. To become a star, we must first have new talents in music and performance. Publishing or film and television companies and planes and television media have reached a good interactive relationship, while Internet celebrities do not have to be subject to these traditional rules. They have personality and dare to become famous. "Internet celebrities do not need others to define them to define them. And to give power, they need only users, which is also the deeper impact of the Internet on society. "
Luo Zhenyu, the founder of Luo Ji Mind Company, said that Luo Ji thinking began to pay attention to the phenomenon of Internet celebrities in 2015, and the reason why he made such a high judgment and investing in the influencer was because the Internet celebrity reflected the reflection The trend of the media revolution. "The core resources of the previous generation market are 'organizational power' capital. The development of enterprises requires huge capital support, but in the future market, the value of capital will gradually fall down. It is important that 'charm personality' will be more important because of scarcity, and it can converge other resources in the industrial chain. "
To Luo Zhenyu's" charm personality body "is actually the unique personality possessed by Internet celebrities. Take PAPI sauce as an example. Many netizens believe that the reason why she becomes" the first Internet celebrity in 2016 "is It is that the topic selection of video programs produced is outstanding and the performance of freedom is true. It has the grassroots temperament of grounding and meets the entertainment needs of young people. A business model that urgently needs moral calibration
How is the possibility of online celebrities to realize business monetization? This advertising tender for Papi sauce has answered this question. Communication power and influence, so as to obtain advertising income, this is an important way for many Internet celebrity business monetization, but it is not the only way.
Another important monetization channel is to have a large number of fans. My own Taobao shop profit. The online celebrity shop with 4.18 million fans on Weibo advocates that Dayi is a flat magazine model. Weibo is mainly his own clothing matching and trendy lifestyle. In May 2014, she opened herself herself. The Taobao shop "My Hide Wardrobe" is now a golden crown seller, with Taobao fans exceed 2.61 million.
In addition, there are some online celebrities who have made their debut on the number of live broadcast platforms -anyone can be on After registration, it becomes the "anchor" of the live broadcast platform. The "anchor" reward, the amount of the purchase of the virtual currency is divided by the "anchor" and the platform. For some popular "anchors", the reward revenue of daily reward is quite considerable. And some fans are huge The Internet celebrity has also become the object of signing the contract to sign the contract. For a larger -scale website, the number of live broadcast platforms with many users and high -quality "anchors" is the scarce resources of investment and mergers and acquisitions. Recently, fighting fish and peppercorns The popularity of Capital such as Yingke and other live broadcast platforms is a typical case. As the influence of Internet celebrities is getting greater and greater, the film and television industry will also open their arms to them. In the future, the possibility of Internet celebrities will become more and more likely to enter the film and television industry.
"Capital Following Internet Red is loved by young people. But investment online celebrities need to be very risky. Because the popularity of net red depends on a specific fan group, the viscosity, loyalty, and transformation of fans vary from person to person. Take PAPI sauce, for example, the foundation of obtaining massive fans is stable and high -quality content production. If the creative ability decreases, then the risk is also the risk. "A person in the investment industry said.
Feng Zifu, the chief executive officer of Gushan Culture, also believes:" What form of the Internet celebrity is also very important in the process of monetization, because Continuously extend, including pan -net red content entrepreneurship, economic service chain, derivative full chain, platform service chain, capital integration chain, etc. "
The potential of high returns may have made Internet celebrities a new entrance to capital attention, but does it mean a trend of the new economic form? This does not seem to be easily concluded. At the same time, Internet celebrities are hot. Another influence brought by social development should even cause thinking.
The "Internet celebrity incubation company" and "Internet celebrity training center" currently existing. Training and packaging in terms of makeup, body, speech, body movements, self -marketing, etc. Many people worry that for young people, if you only use "high value", you can easily and make money. Too much, without guidance, will promote the impetuous wind of society and affect the value orientation of the young generation.
In order to become a celebrity, some people also break through the bottom line, showing off wealth, pornography and other content becomes regulatory. Difficulty. At the beginning of this year, the Douyu live broadcast platform was exploded twice. In addition, Panda TV was also revealed by netizens in early March. The new format of Internet celebrity has just started, but how long can it go in the end, how long can it go How far goes, in addition to its internal development logic, but also depends on its role positioning in the field of social spirit and culture. From this perspective, this commercial chain requires a timely moral calibration and purification, and the corresponding regulatory mechanism is required. It also needs to be established.
In the influence of net red fever on social development should even cause thinking. Many people are worried that for young people, if you only use "high value" There are too many "templates" to make money. If not guided, it will promote the impetuous wind of society and affect the value orientation of the young generation. How far goes, in addition to its internal development logic, but also depends on its role positioning in the field of social spirit and culture. From this perspective, this commercial chain requires a timely moral calibration and purification, and the corresponding regulatory mechanism is required. It also needs to be established.