How does jewelry shop design lights to attract customers?

Grasp the illumination standard. (Highlights are a must -see for jewelry stores to attract customers)
In avoiding glare. (The jewelry shop is easy to produce glare)
This to avoid the harm of artificial light to jewelry.
The general jewelry shops are divided into several areas: window, gold exhibition area, platinum, diamond white metal exhibition area, emerald, jade, crystal jewelry display area, image wall or poster lighting. According to these areas, I will explain the precautions about the design of the lighting design in the decoration of the jewelry shop.
The image wall
The image wall of the jewelry shop is a good part of the brand culture and connotation. Many jewelry shops have image spokespersons. Often, the store will be more attractive because of the posters of these stars. Therefore, it is also important in poster and image wall lighting. Pay attention to uniform. LED modules can be used for light box -type lighting, or embedded wide -light adjustable lamps.
D window lighting design
The jewelry store is small and mostly sold in the store in the mall, so there are not many shops with window. Stores with windows are usually independent stores in the street, or large -brand jewelry stores in the mall, pay more attention to the display of the window and lighting design.
The lights of the window need to have sufficient brightness, so two sets of lamps are often used for lighting. One set is the top gold halide lamp, which provides the overall brightness and light of the window. In order to maintain the overall sense and beauty of the ceiling, it is recommended to use adjustable embedded lamps. The other group can be displayed on the inside of the cabinet or inside the cabinet, and the jewelry window items are used for key lighting. If only the top lamps are irradiated, the brightness of the window is enough, but the lack of layering and it seems messy.
The white metal exhibition area of ​​platinum, diamonds
The is more difficult to refine and scarce, and the color is noble and cold than gold, so its price is higher. For the method of platinum, it is basically the same as the gold, but you need to pay attention to the choice of color temperature. The cold white light of high -colored temperature can show the cold glory of platinum and diamonds.
It after having a refined work lighting design: We also have to consider: a large number of glare may cause consumer's eyes to discomfort and affect the interest in purchasing. According to psychologists, the dazzling lights will also have emotional impacts on the sales staff in the jewelry store, which also affects the success rate of jewelry transactions. Use the lamps designed by deep -hidden light sources to control the mixed light. At the same time, in the installation position, it should be close to the position of the person to prevent indirect glare.