What kind of gifts do the elderly like (promotional)? It is necessary to be practical, lightweight, and help for health care. The price is less than 50 yuan ~

Gift promotion is one of the generally adopted by many companies. Gift promotion is an indirect profit promotion. Compared with direct price reductions, it can also achieve the promotion effect of price reduction promotion, but the negative impact is much smaller. Price reduction promotion can easily cause customers to doubt the quality of the goods, which will affect the stable retail price of the product; and this is not the case for gift promotion. Sales performance and market share.
On gift promotion is to attract customers to purchase promotional products through the charm of gifts. Therefore, what kind of gifts to choose and how to make the cost of gifts as low as possible and attractive as much as possible, it has become the key to the success or failure of the gift promotion.
How to choose gifts
1. Attraction
Generally speaking, the more common gifts, the stronger the attractiveness, so you need to choose new, strange, and special things as a special thing as a special thing. Gift. According to the characteristics of the product, the choice of gifts can follow popular fashion.
[Case: Good gifts, attractive people]
Longjin beer is also new in promotional products. It is a spoken bottle that is given to customers to stimulate people's curiosity and sales have risen sharply. Essence
2. Materials and low price
In development of gifts should take into account the cost and quality. For mass consumer goods, the value of the original product is not high, the cost of gifts is too high, and the company is difficult to bear, but the gifts must have taste. The production must be exquisite and durable. Otherwise, when the customer sees the low grade of gifts, they will think that the product is also low. A rough -made gift will only damage the product image.
[Case: Snow lotus safflower supplement wine is cheap and cheap gifts]
The Snow Lotus safflower tonic packaging inside has a very delicate telephone book, with four matchmaking boxes. Feng 2, Feng San introduced the process of making wine, as well as the enterprise's quality service commitment. The telephone was specially placed in the wine box and gave it a surprise surprise to customers. Generally, customers cherish the telephone book. They are two -purpose, which not only advertise, but also facilitates customers.
. Diverse
Different customers' preferences are different. A single gift cannot make everyone like it. Therefore, as many varieties as possible when developing gifts, so that customers can choose. At the same time, more gifts are selected. It is also convenient for designing promotional solutions.
4. New
The free gifts are unchanged, and it should be pushed out frequently, otherwise it will not attract customers' interest. For example, a certain milk powder manufacturer has been delivered to the milk cup from 1998, and some customers have dozens of milk cups at home.
The choice of gifts must be staged. During the appropriate period, it is given appropriate gifts. Different gifts are given at different times.
5. Simple and convenient
The gifts are as simple, easy to use, and easy to carry. For example, wine products can be presented to wine glasses, jersers, bottle opening and other wines. At the same time, the gifts must be easy to understand, that is, it is not necessary to explain it in detail. Customers can see what it is, how to use it, and how practical value.
6. Personalized
If gifts must have their own personality, that is, differences. Only in this way can we walk into the hearts of customers. The lack of characteristics and personalities not only cannot trigger the desire to buy customers, but sometimes even make customers bored. For example, the Swiss military knife, radar watch, camping tent, and military bags of Camel cigarettes highlight the personal positioning of the product. It is quite "cool" and is loved by the target customers.
7. High frequency of use
The gifts are generally low -value consumables. For example, the presence of washing supplies caters to the appetite of the housewife is very popular. If you do n’t use the gift for a year or two, the customer takes it home and put it up until it is lost. Then it ’s not used once, then the gift will be“ sent in vain ”.
The relationship between gifts and products and brands
1. Gifts must have the role of brand prompts
This companies are distressed on the one hand, and on the one hand, they always ignore the gift of gifts. Small media. Therefore, on the basis of preventing customers from resentment, companies should print the brand name, LOGO, advertising, etc. on gifts, and let the gifts play the role of media communication.
[Case: Gifts are also media〕
The gifts of Baili Beer and Coca -Cola in China are the gifts in a joint promotion in China. It is a glassware printed with Budweiser or Coca -Cola trademark and a glassware engraved with this trademark.
If a brand of fresh milk has developed a radio that is exactly the same as fresh house packaging as a gift, the effect is also very good.
2. Gifts should highlight the selling point and positioning of the product
The gifts should be consistent with the characteristics and positioning of the product to highlight the functions and selling points of the product and achieve the dual purpose of promotion and publicity.
[Case: The gift of Pepsi, highlighting the "new generation of choice
The positioning of Pepsi Cola is "the choice of a new generation", and the design of its gifts is very important to highlight this position. During the World Cup in Korea and Japan, Pepsi's star shape and star information card launched by Pepsi are very popular with young fans. In order to collect their favorite stars, many fans buy a lot of Pepsi.
3. Gifts and products must be correlated.
If gifts if they are related to the characteristics of the product or use, the cause of the promotion is greater, and it is convenient for customers to use the product. If you buy a bag of milk powder and send the powder, it is conducive to preserving milk powder to prevent moisture; buy coffee to send coffee cups, customers drink convenience; buy milk and bread; buy shirts to send tie; buy mouse gel pad "Wait.
or the product belongs to the same type of supplies, such as: the same belongs to electrical appliances, home supplies, etc., so that it is easy to find common points in advertising. Similar to "buying computer and sending seasonings", making two products that are not related to work together will inevitably take a lot of effort in the dissemination of the event, and it is not easy to remember by customers.
4. Gifts cannot be loud and the master
The product is "red flower", and the gift is "green leaves". Gifts are always designed for setting up and promoting goods. If it is too public to pet, it is suspected of the noise, and the promotional products will become promotions.
If offering and propaganda of the gift on the product is mainly reflected in their mix.
① price matching. The price of the gift is lower than the product, and the distance is opened. If you buy a bottle of vinegar and give a bottle of soy sauce, it is unreasonable. This does not meet the principles of economic rationality, but also makes customers doubt the quality of soy sauce.
② matching of shape volume. Generally speaking, gifts should be smaller than commodities in size. The gifts are too large, but the goods are small, and they seem to be coordinated. Gifts cover the goods and violate the purpose of promotion. It is generally believed that the volume of gifts should not exceed 2/3 of the goods.
The relationship between gifts and target customers
Different products, target customers are different. When developing gifts, we must carefully study what the customer's needs are. For example, the target customers of milk powder are middle -aged and elderly people. The gifts they like are strong, so daily necessities such as umbrellas, aprons, tea cups and other daily necessities are very popular with them.
In development of gifts must consider gifts in addition to instantly stimulating customers to buy, but also allows gifts to attract customers to continue to buy this product until they become loyal customers. Such as the purpose of developing a series of gifts can achieve this goal.
The development of gifts is best to be series, charming and complete gifts can effectively increase customers' repeated purchases. Now the complete set of gifts are becoming more popular. Gifts are not composed of single items, but consisting of a set of items. Such as a set of tableware, a set of wine utensils, a set of tea sets, a set of stamps, a string of pearl necklace, a set of kitchen utensils, a set of books, a set of toys, a set of cosmetics, etc.
[Case: series of gifts to attract customers to buy multiple times]
Meo stores in the United States stipulate that customers can buy a certain amount of shopping at the store every week and get one set of Chinese porcelain. Customers can get this whole set of Chinese porcelain only for more than 20 consecutive weeks of shopping.
It, there are many Snoopy dolls in McDonald's, and they all give different ages, personality, preferences and other humanized things. In order to gather them, children will often patronize the McDonald's restaurant.
It, as the brand's cream, the gift is a recipe. Among the 40 dishes of this recipe, each kind of cream is required to be added when cooking. The consumption of cream.
Prepritory of gift promotion
Is pay attention to value rather than price. Enterprises hope that the cost of gifts is low, and it is best to be within the profit space of the products sold; for customers, the value of the gift is of course the greater the value of the gift. Therefore, the actual cost of gifts must be within the scope of the enterprise, but it looks high in the eyes of customers. How can we achieve a little bit?
1. "Valuable" gifts often become the first choice. The most attractive gift is a gift that customers can only obtain from promotional activities and cannot obtain from other channels. Such gifts will produce strong promotional power.
2. Select products with higher retail profits as gifts. Customers look at the value of a gift, often measured by its retail price. Although the retail price of some goods is high, the purchase price is low, and the approval price is large. When choosing a gift, you should choose such products, such as clothing, cosmetics, small home appliances, toys, and so on. For example, if you learn English for English, the retail price is more than 300 yuan, and the purchase price is only 100 yuan, which belongs to such a product.
3. Gifts with low inlet price. By renovating gifts, the value of gifts in the eyes of customers can be increased, so that customers can not see the true value of the gift.
[Case: Baby sketch spoon with special meaning]
On gifts for a baby food are a small spoon, the spoon is very low, very ordinary, but the baby name and name and the name of the baby are engraved on this spoon. After the date of birth, and only a child of a birthday can be obtained, it gives it a special significance and has become a souvenir with a meaningful childhood.
4. Select other products produced by the manufacturer.
5. Good gifts may wish to ask customers to add money. Some gifts are very attractive. It may be required to ask customers to increase money. The manufacturer can recover some costs and reduce the total promotional cost.
It, the promotion of gifts should be based on the convenience of customer participation activities. Gift promotion is promoted by the sales department and stores. How to make customers easy to participate, and how to make sales departments and stores easy to operate. Customers' participation costs determine the degree of participation and the success of the activities. The higher the cost of participation, the lower the degree of participation, and vice versa. Customers' participation costs include their money costs, time costs, and labor costs. The weighing indicator of the customer's participation in cost is whether the value of the gifts obtained by the customer is greater than the cost he paid. This is a relative cost. It is easy to stimulate everyone's participation, and the "potential" of the promotion is easy to create. Otherwise, the gift makes people feel that they have no chance with themselves. The gift can only be regarded as "sample". "Can be encountered but not required" should be avoided when the gift promotion.